The Loop & Loom Journal

Simple washing and drying habits that help cotton T-shirts keep their colour, shape and softness. Read more...

A simple way to pick between regular and oversized T-shirts, and what to do if you are between sizes. Read more...

Supima is a premium extra-long staple cotton. Here is what that means for softness, strength and how a T-shirt ages. Read more...

What super combed really means, how combing changes yarn, and what to look for when you buy a cotton T-shirt in India. Read more...